The basic principles of search engine optimization

We all use search engines everyday, particular google, yahoo, and bing. Most people who use the internet to find stuff don’t really care how the search engines work – when they find what they are looking for, then they’re happy.

Most people don’t need to know how a search engine works, any more than the average motorist needs to know how a car engine operates.

But, if you have a website that relies upon search engine traffic to any extent, then a basic understanding of how search engine technology work may help you to know how to best promote your website through SEO.

It’s a real paradigm shift, as you move from being the searcher to the one that searchers are looking for or finding. Businesses with an online presence can really benefit from a reasonable good understanding of basic search engine technology and on page and off page optimization. The guys at, have this explanation.

Let’s use the big one, google, for this explanation.

Google is what is known as an automated crawler based engine. It uses a process known as spidering to assess the webpages in its index.

Google employs the use of four sophisticated spiders to crawl web pages – at a staggering rate of up to a hundred pages every second. These spiders assess the keywords in the html tags, and in the page content, before following the links from one page to another.

Then, each page is placed into the index, where it is prioritized and ranked.

Google incredibly sophisticated software and algorithms to carry all of this out, plus it apparently factors in over 100 elements when ranking pages. Nobody outside of google themselves knows what the exact ranking criteria is, but we do know that google on page SEO, including a strong internal linking structure for easy spider access ( the anchor text of the links is also assessed ), and relevant inbound links are the most important factors.

Naturally, the search results are in state of flux, as the spiders and algorithms visit and re-assess webpages constantly -so, make sure you regularly update your website with new content, include plenty of contextual links, and continue to increase the quality and quantity of your incoming links.

If this all sounds like too much hassle, you could consider professional SEO services.

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